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Offices
Rome: Via Nisida 2
Milan: Viale Abruzzi 86
E-mail: info@officinevisual.it
Tel.: +39 06 86931484
Fax: +39 06 86931484
Cell.: +39 342 7379415
Cell.: +39 329 1058521
OfficineVisual is a brand of Officine69 s.r.l.s.
Copyright 2025 info@officinevisual.it
All rights reserved
Offices
Rome: Via Nisida 2
Milan: Viale Abruzzi 86
E-mail: info@officinevisual.it
Tel.: +39 06 86931484
Fax: +39 06 86931484
Cell.: +39 342 7379415
Cell.: +39 329 1058521
GENERAL CONTRACTOR RETAIL ENGINEERING TEMPORARY STORE AND POP-UP STORE
We design and create your temporary concept in record time. Scenic design, tailored production and integrated logistics throughout the country. You bring the products, we hand you the keys to a real boutique, ready to open.
One single partner, every stage: we design, print, assemble, install
CUSTOM STRATEGY & DESIGN
From creative vision to built reality. Every project starts with a tailored study of your brand identity, target audience, location, and budget. We don’t just design—we translate your needs into real structures and immersive set-ups, engineered to capture attention and stay in the customer’s mind.
MATERIALS & OPTIMIZATION
Tailored quality, technical intelligence. From the lightness of materials for quick setups to the finest finishes for the luxury world. We engineer your space by selecting materials that ensure an aesthetic impact of the highest level, respecting your investment constraints and guaranteeing maximum durability. Our goal is a 'Luxury' result without waste
MODULAR STRUCTURES & RE-USE
Flexibility without aesthetic compromise. We design smart building systems created to be reused without ever seeming "standard". Our structures allow the same concept to be reinstalled in different spaces and settings, ensuring an investment that evolves over time and adapts to your expansion strategy, always preserving the impact of a custom-made work.
CUSTOM DESIGN
We build your visual and spatial identity. We do not have a catalog of standard solutions because every brand has a unique story. We turn your vision into an exclusive aesthetic concept, optimizing the investment to create a coordinated image from scratch. If you do not yet have a defined identity, we shape it for you, making your brand unique and instantly recognizable.
Turnkey pop-up and temporary stores across Italy.
Temporary stores aren’t just short-term shops: they’re visual events, branding tools, and immersive experiences designed to surprise and engage.
OfficineVisual designs and delivers bespoke temporary stores, turning any space into a stage perfectly aligned with your brand identity.
30 Years of Visual Expertise
Nationwide coverage
Flexible, reusable solutions
From excellence in visual merchandising to temporary stores. We bring thirty years of aesthetics, build expertise, and retail communication into every project. We don’t build simple structures—we create immersive spaces that give your brand shape and strength.
When required, we design and build traveling display concepts, engineered to be transported and reinstalled in new locations without losing their original impact. A sustainable, versatile, and effective solution to take your brand on the road.
We operate across Italy with a proven team of creatives, designers, and installation technicians. From the first idea to on-site execution, we ensure consistent presence and a single, unified direction across every phase of the project—wherever your business is.
CASE STUDY | MELISSA TANI
Retail Experience & Luxury Pop-Up
Design and Installation by OfficineVisual
OfficineVisual managed the entire creative cycle of the Melissa Tani temporary store in Rome. From the aesthetic vision to in-house production and on-site installation, every element was crafted in our workshops to ensure absolute coherence with the brand’s premium identity.
THE CHALLENGE
Monumental elegance, zero impact. The goal was to create a Beauty & Make-up oasis that conveyed the solidity of a permanent boutique. The technical challenge? Working in a prestigious location with a strict requirement to fully respect the existing space: an impressive structure built without a single hole or any floor fixings.
OUR BESPOKE RESPONSE
Beauty engineering. We responded with bespoke furnishings produced in our own workshop: marble-effect finishes and professional make-up stations with integrated, cinematic lighting. The structure was engineered to be:
**100% self-supporting:** statuesque and stable, with no anchors or fixings.
Modular, an evolving architecture: a modular design that can be reconfigured for different spaces.
Transportable: Designed to be dismantled and reused in future locations.
THE GOAL
An immersive experience, delivered turnkey. We turned a technical constraint into an aesthetic advantage, delivering—in record time—a luxury space ready to showcase the brand’s excellence and move the audience.