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OfficineVisual is a brand of  Officine69 s.r.l.s.

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Copyright 2025 info@officinevisual.it

All rights reserved

The beautiful shop windows

that capture the customer

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Custom window displays: design, production, and installation in Rome, Milan, and throughout Italy.

Tailor-made visual merchandising services for your brand.

OfficineVisual is specialized in the design, production, and setup of creative and customized shop windows for stores in every sector.

With operational offices in Rome and Milan and over 30 years of experience in visual merchandising, we transform every shop window into a powerful visual marketing tool: capable of attracting attention, telling the brand story, and increasing traffic in the store.

If you are looking for a reliable partner to design and create impactful shop windows, capable of emotionally connecting customers to your product, we are the ideal solution, contact us for a quote.

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Thirty years of experience in setting up shop windows and retail spaces

For over thirty years, OfficineVisual has been offering tailor-made services for the design, production, and setup of shop windows and corners for stores in every sector.

We are artisans specialized in visual merchandising and retail design, capable of transforming your needs into creative and effective display solutions.
Every project starts with careful listening, continues with detailed planning, and is realized in a high-quality setup, meticulously crafted in every detail.

Our shop windows are custom-made, perfectly adapting to the displayed product, the characteristics of the sales point, and the values of your brand.

 Our tailored services

We offer a complete window design and setup service, designed to meet the diverse needs of agencies, companies, and stores.

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Creation showcase concept

Window dressing for third parties

Creation and setup of window displays based on project 

Do you already have a graphic window project to create?
OfficineVisual transforms your graphic files and concepts into concrete setups, taking care of the production of materials and the complete realization.
We print, build, and install everything needed to bring your idea to life with artisanal quality and technical precision.

Are you an agency that already has a project or material ready and looking for an experienced installer?
OfficineVisual specializes in the professional installation of shop windows for third parties in Rome and throughout Italy.
We guarantee precision, speed, and attention to detail to give concrete form to your project, faithfully respecting your specifications.

Are you an agency or studio that needs to present a showcase project for your client?
OfficineVisual provides you with the complete creative concept with render ready to be presented and executed independently.
A technical and visual support that helps you gain the client's trust and ensure a high-level result.

Creation and setup of shop windows for companies

Design and construction of custom elements

Creation and setup of shop windows for small stores

Are you a company that needs to launch a product, promote an event, or enhance your image?
Whether it's a department store, a chain of stores, or a single retail outlet, OfficineVisual creates highly impactful displays, designed to respect and strengthen your brand identity.
From design to production, we create custom setups that capture attention and convey the value of your brand.

Are you a store that wants to entrust the image of your windows to a professional?
OfficineVisual designs and creates windows capable of strongly communicating your brand, engaging the consumer and enhancing the product.
Through tailor-made solutions, we transform every window into a strategic tool that tells your company values and attracts new customers.

We don't just set up: we design and build everything needed to complete your showcase and make it perfectly functional.
We create custom-made:

• backdrops
• columns
• lighting systems
• self-supporting structures, ideal even when you only have a simple glass window

Each element is designed to integrate aesthetics and functionality, enhancing the visibility of your products and the strength of your brand.

Our working method: precision in every phase

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    VISUAL MERCHANDISING

We transform every showcase into a visual communication tool.
We enhance the product's identity, the store's positioning, and the company's values, creating setups that speak directly to the audience.

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 LAYOUT

We optimize the effectiveness of the showcase space through a rational organization of the structures, the showcase body, and the lighting.
Each element is designed to enhance the products and guide the customer's attention.

                   STRATEGY

We build tailor-made window display strategies.
We analyze competitors, point of sale, context, merchandise, clientele, and brand identity to create effective and targeted visual solutions.

​Showcase Concept Ideation ​

​ Showcase Design ​

​Custom Graphic Design Showcase

Window Display Setup

Window display setup is a fundamental strategic lever for the success of a store.
OfficineVisual creates creative and effective solutions to increase product visibility, strengthen brand communication, and attract new customers.

Rely on our experience in visual merchandising: we design and create displays capable of transforming every retail space into a unique and memorable experience.

​Print showcase support materials

Construction of showcase structure in wood, metal, plexy....

​Showcase Lighting

​Transport and installation showcase

The Storefront: The First Tool for Success

The storefront is the first visual contact between the store and the customer.
Designing a well-curated, creative, and strategic storefront is essential to attract attention, communicate the brand's identity, and stimulate sales.

An effective storefront does not just display products: it tells a story, conveys emotions, and builds loyalty.
Through advanced visual merchandising techniques and targeted setups, we transform every storefront into a powerful marketing tool, capable of generating traffic, engaging, and converting.

Why Invest in Your Storefront

The storefront is a crucial tool for communicating presence, brand identity, and the commercial offer.
To achieve maximum impact, it is essential to establish clear and targeted objectives.

Primary Objectives

The first objective of an effective storefront is to attract the target audience, using visual merchandising strategies specifically designed for this purpose.
A well-designed storefront not only captures attention but also increases foot traffic to the store and stimulates sales.

Secondary Objectives

Depending on specific needs and seasonality, the storefront can also serve to:

• Launch new products
• Promote events or promotional campaigns
• Strengthen brand awareness

In any case, the design must be carefully strategized, because investing in the storefront means investing in the growth and future of the store.

What Often Escapes Retailers

Many managers underestimate a fundamental aspect: the shop window is not just a display space, but the true identity card of the store.
Through the shop window, the brand's identity, aesthetic taste, and even the competence of those who run the business are expressed.

The Importance of a Strategic Shop Window

Designing and taking care of the shop window means directly influencing customers' perception.
A setup designed with strategy and emotion can change the store's image and significantly increase sales.

Fully Exploiting the Potential of the Shop Window

To achieve the best result, it is essential to use updated visual merchandising techniques and create setups capable of exciting and engaging.
An attractive shop window not only catches the eye but tells a story, builds an emotional connection with customers, and strengthens the brand's presence.

Investing in the shop window means building the future of your retail outlet.